As a graphic designer, I've had the opportunity to work on numerous exciting projects. From magazine layouts to merchandise designs, I've brought ideas to life in various forms.

I've also had the pleasure of creating campaigns for different occasions, such as summer and Christmas. These projects allowed me to capture the essence of these seasons and convey them through stunning visuals. Now, let me share some of the standout moments from my journey that will surely captivate your imagination.

Project: Alavida Brochure
Campgin: LifeWave Marketing
Role: Graphic Designer Year: 2023

Overview: Designed a visually engaging brochure that aligned with brand guidelines, balancing clarity with creative appeal to effectively communicate product benefits.

Project: Creative Proposal/Nutrition Supplements
Campaign: LifeWave
Role: Packaging Designer Year: 2024

Overview: This project began without any existing branding guidelines, so the entire visual direction was built from scratch. The objective was to design packaging for two products—one for morning energy and one for evening relaxation. Among five designers and a total of 15 design concepts, my Concept 01 was selected for final use, as it best captured the style and mood the client was looking for. The result reflects both strategic thinking and a creative approach tailored to the product experience.

Using abstract graphics to show the product’s inner energy, the red wave represents energy and activity while the blue wave suggests calmness. Picked serene blue and vibrant red based on research for a calming or energizing vibe.
Added little lighting icon and wave to the logo to emphasize the product’s effect. Additionally, used the same elements to highlight the benefits and draw attention to them.
The goal is to make people feel relaxed or supercharged when they see the product.
Aluminium Foil effect, spot uv on the logo

Concept 01

Make the product stand out with a big circle in the middle (similar to X39/X49). The Energize circle shows movement while the Relax circle gives a feeling of rest and completeness. Adding small lighting symbol and wave in the logo to highlight what the product does.
Picked serene blue and vibrant red based on research for a calming or energizing vibe.
Pointed out the product’s advantages with icons.
Made the packaging colours different to tell the products apart but still belong to the same collection.
Spot UV on both circle elements, matt finised.

Concept 02

Project: Travel Incentive Prague
Campgin: LifeWave Marketing
Role: Graphic Designer Year: 2024

Overview: Brand identity design including logo development, merchandise design, marketing collateral, and email newsletter creation.

Logo Identity
Year: 2010-2025

Overview: A curated collection of logo identities I’ve designed over the past 15 years, showcasing a range of styles, industries, and creative approaches.

Phomed - Medical Company

Phomed is a medical company focused on diabetes care and awareness(Blood sugar management). The brand identity centers around the color blue, which is globally recognized as the symbol for diabetes. Inspired by the iconic "Blue Circle," the visual identity reflects unity, awareness, and hope for a cure—values that align closely with Phomed’s mission.

ShanDao (Taiwanese Food)

ShanDao is a Taiwanese café offering bubble tea, light meals, and coffee in a relaxed, cozy setting. The brand features the Formosan black bear—an iconic symbol of Taiwan—holding a bubble tea to highlight its signature offerings and celebrate Taiwanese culture.

Happy Tommies (Fast Food Takeaway)

Happy Tommies is a Florida-based takeaway known for quick, tasty meals. The two characters in the logo represent the founders—food lovers at heart. A fresh green tone adds a cheerful, vibrant touch to the brand.

AudioOne

AudioOne is a premium digital audio marketplace that connects advertisers with audiences across podcasts, music, and radio. The logo aims to highlight its audio focus by creatively integrating a headphone symbol into the letter "O" to reflect its strong ties to radio and audio marketing.

Milk House

Milk House is a candy shop offering a variety of sweets, with a special focus on milk candy (milk toffee)—a nostalgic favorite in Taiwan. The brand aims to create a warm, welcoming atmosphere that evokes childhood memories for Taiwanese customers.

Travel Incentive Prague

The logo for Lifewave’s 2024 Prague incentive trip incorporates the iconic spires of the Church of 'Our Lady before Týn', subtly blended into the letter "A" in "Prague." This design detail reflects the city’s unique character and adds a touch of architectural elegance to the identity.

Project: Lifewave Korea Brochure
Campgin: LifeWave Marketing
Role: Graphic Designer Year: 2024

Overview: Designed a visually engaging brochure that aligned with brand guidelines, balancing clarity with creative appeal to effectively communicate product benefits.

Project: Social Media Campagin
Campgin: LifeWave
Role: Digital Designer Year: 2017-2025

Overview: Created all digital assets based on the brief provided by the Communications team. Deliverables included GIFs, MP4 videos, and web banners tailored for various social media platforms.

Project: Insomnia 2017 Summer POS Campgin
Campgin: Insomnia
Role: Graphic Designer Year: 2017

Overview: The goal was to create an adventurous, eye-catching theme of summer POS. Involved with product photo shoot and in the management of the complete design process, from conceptualization to delivery. The project Includes in-store posters, table talker, Luas column and Metropanel, shop window graphic, Digital screen ads across Ireland and the U.K.

Thank You!

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